Considering how much the banner format has evolved over the past decade, it's surprising how little innovation we see on the publishers' side of the equation. For the most part, publishers treat their ad space as just that: a blank piece of real estate that they rent out. As in real estate, the neighborhood and the location is important, but a lot with extra features could command a higher price. To be fair, many publishers offer targeting capabilities that are much more advanced than in the past, although even with targeting the lowest common denominator is pretty low. And, to continue with the real estate metaphor, most of the lots for rent lack something as basic as a sewage hook-up.
The only two examples of ad spaces with extras I could think of are CNet and Facebook (but please drop a comment if I'm missing something).
Ad units throughout the CNet network (see this page, for example) come with "Ad Feedback" links to the unique feedback forms, although I don't know if the feedback is for advertisers' or CNet's use.
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